Barry Chandler Williams is a world-class branding strategist and global culture builder whose career has redefined how identity, innovation, and influence converge. With over two decades of executive leadership in entertainment, CPG, fashion, beverages, and media, Barry brings the unique ability to translate cultural trends into timeless brands. His role at Oron positions him as the visionary steward of Oron’s global brand—ensuring its resonance, trust, and presence are felt at every level of society.

Barry’s experience spans over 30 international markets and includes transformative brand work with 50 Cent, Beats by Dre, Ciroc Vodka, Coca-Cola, Glaceau vitaminwater, and Universal Music Group. He has led cross-platform campaigns for iconic figures such as Eminem, Mary J. Blige, and Dr. Dre, and helped launch the K Fragrance by Kim Kardashian. As Managing Partner of the Music Publishing Accelerator and a board advisor to multiple creative nonprofits, Barry bridges global celebrity influence with grassroots authenticity.

In addition to his cultural leadership, Barry is the founder and CEO of VK9, the world’s first pet wellness beverage company. VK9 sits at the intersection of lifestyle, health, and animal care—redefining what premium consumer branding looks like in emerging verticals. Under his guidance, VK9 has established itself as a new category leader with international visibility and retail credibility.

At Oron, Barry is helping shape one of the most ambitious brand stories in modern times. His work ensures that Oron’s message of dignity, access, and empathy is not only heard, but felt—across industries, borders, and generations. With a pulse on culture and a vision for impact, Barry Chandler Williams brings the brand soul of Oron to life.